This is the NTSC DVD format version of Cake Art Business with Scott Clark Woolley. Called Master baker by Martha Stewart in her book Weddings New York City cake designer Scott Clark Woolley author of Cakes By Design now in its third printing shares his 31 years of experience designing cakes and handling customers. This comprehensive three disc set tightly edited down from 10 hours of lectures given in his Academy of Cake Art founded in 1990 covers every practical aspect of running a cake art business. See the back cover to witness how many subjects are thoroughly covered. Even if you are an experienced cake decorator but have trouble getting the commission that you feel you deserve then adopt Scott s expanded view of taking charge of customers easily as important as being a talented decorator. Once a student adopts his concepts for pricing the next higher commission one gets will more than pay for this DVD set. Besides literally hundreds of photos of cake designs included there is invaluable information on many many aspects of being an cake art business entrepreneur!

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